where to get your consumer's guide

(January 19 – April 19 online and while they last at locations!)

Times Square Information Center
(1560 Seventh Avenue, between 46th and 47th Streets)

AXA Gallery
(787 Seventh Avenue at 51st Street)

Printed Matter
(535 West 22nd Street)

Ronald Feldman Gallery
(31 Mercer Street, between Grand and Canal Streets)

International Center of Photography
(1133 Avenue of the Americas, between 42nd and 43rd Streets)

or, download, print and assemble your own

HOW TO USE YOUR CONSUMER’S GUIDE

To begin your Times Square exploration, stand on the traffic island at 45th Street between Broadway and Seventh Avenue, look south to find the Budweiser sign, and set the wheel to display 8 different facts including impressions per day, company slogan, and size and type of signage. Spin the wheel as you walk around and observe details about the other 18 companies featured in the wheel. Notice that the TOYS “R” US sign spans 110,000 square feet, the Cadillac sign protrudes five feet above the street below, the Walt Disney Company spends over a billion dollars a year in outdoor advertising, and the Budweiser sign represents 11.67% of the company’s total advertising dollars! The facts illuminated by Christine Hill resonate in our modern world where branding and advertising saturate the everyday aural and visual experience.