About the Project
G.H. Hovagimyan’s Hey Bozo, Use Mass Transit was the third iteration of series of billboard projects, which advocated the increased usage of public transportation. Hovagimyan’s colorful image—and language—was plastered on twenty billboards throughout all five boroughs.
“It takes a lot of chutzpah to call drivers bozos,” said Patrick Boyle, spokesman for the Automobile Club of New York.