Kissing Doesn’t Kill: Greed and Indifference Do was a political art action that manipulated advertising and media strategies in order to reach a broad audience with information about AIDS and its complex issues.

The first stage of the project was a mass mailing of a postcard-sized image of young men and women of different sexual and racial orientations kissing; it was accompanied by the text, “Kissing Doesn’t Kill: Greed and Indifference Do.” The back of the card read “Corporate greed, government inaction and public indifference make AIDS a political crisis.” The image was intentionally designed to resemble a well known clothing industry ad campaign.

Gran Fury

Kissing Doesn’t Kill: Greed and Indifference Do

New York City

1989