About the Project

Fascinated by the distortion of information through repetition, French artist Magali Claude crafted a series of apocalyptic environmental rumors.


Distributed via matchbook covers and classified ads in the New York Times, each evocative phrase—“Another Will Consume All The Light,” “Darkness Will Close In On The Earth,” and “The Atmosphere Might Change”—was deliberately ambiguous, provoking multiple interpretations. The project also incorporated a phone number participants could call to hear a hypnotic audioscape of rumors read by poet Nicole Blackman.




Magali Claude

Rumeurs–Les Avatars